After building in the online business space for a little over half a year, I’ve noticed there’s a pattern developing… It’s become meta for people to talk like they’re in a conversation at the pub in their newsletters and longer-form writing pieces. I call it ‘bro-text’. Perhaps it’s to make their writing more comfortable to read. Perhaps it’s to seem dumber than their mark so they can surreptitiously ascend the ranks of the creator world (or perhaps I’m reading too much Robert Greene). ...

I was recently talking with one of my friends on the topic of thinking too much. We’re both the kind of people who like to rationalise everything we do with frames of reference - decisions aren’t taken lightly. He threw up the concept of a ‘mental map’ during our conversation. As it represents a model for your perception of the world, I wanted to know how my friend went about upgrading this map. ...

So much of what we do on a daily basis is fuelled by our desires. But we spend so little time thinking about where our desires come from. This disconnect leads to a lack of fulfilment, coming about by living out the desires that others have projected upon to you. Instead, we must try to live as true as possible to our core purpose - the real reason we’re on this Earth. ...

Have you ever touched chaos? The sense that the universe stretches before you to oblivion, realising we are but a feather in a hurricane. We try to introduce order. Language, with its finite characters and vocabulary. Music, with its rhythms and repetition. But in the end, we’re all trying to make sense of something that cannot be made sense of. The void is senseless. We fall so far short of comprehending universal truth. ...